Netflix
One Story Away
I honestly had to pinch myself throughout this process. Because in the midst of a global pandemic, we had the opportunity to come together as a global agency and tell the untold story of a global brand that stands for so much more than the entertainment they provide.
And by putting us in other people's shoes and shifting our perspectives to make us see, feel, and understand the world in a more empathetic way, we all understand that we’re never more than one story away from each other.
1 moment. 27 countries.
The creative featured a black background and the iconic timeline, delivering on a range of messages that speak to the overall evolution of empathy our viewers experience across the Netflix universe.
The launch was seen as a full page spread in the New York Times, a global OOH takeover and of course on broadcast TV.
For every story, a journey of empathy.
Each title and its respective story became another proof point in the larger narrative of "empathy machine." You might not have owned an exotic tiger zoo, but you've got a good idea of what that might of felt like.
This is the real meat of the campaign and it ran in pretty much every major market on Earth.
Team
CCO Hugo Viega
CCO Diego Machado
ACD Bryan Ortiz-Dempler
ACD Graham Davis
ACD Eduardo Nose
ACD Mauricio Dias
GCD Tim McDonnell
