Levi's
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For every pair...
(01)
A lifetime of their own.
The fashion world is littered with sustainability messaging. But while most fashion brands are only catching up on being sustainable, Levi’s has been thinking long-term for over 150 years. Because they’ve always made products that aren’t meant to be thrown away; Levi’s products are made to last.
We told the story of one pair of long-lasting jeans in a film shot from the jeans’ perspective. A seamless weaving of different lives into a single lifetime taking the “Buy Better Wear Longer” promise to a more emotional place.
Directed by: The Megaforce
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How tho?
(02)
Practically magic.
To stay true to the real product, we literally aged a pair of 501 Jeans, using proprietary laser technology showing them exactly as they would look if worn by seven different people over the course of several generations.
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A finely crafted film.
(03)
Mega. Force.
We worked with mega director group Megaforce to give this story its legs (and naturally, its pants). A single pair living many lives over the course of its lifetime, all captured practically.
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In Summary
(03)
We worked with mega director group Megaforce to give this story its legs (and naturally, its pants). A single pair living many lives over the course of its lifetime, all captured practically.
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In Summary
(03)
Team
ECD Tim McDonnell
CD Bryan Ortiz-Dempler
CD Eli Tan
SAD Laura Pol
SCW Alexis Justman
SD Angelique Herring
ACD Hunter Patrick
