Xapo
Or Xapo Bank
Bitcoin is too complicated. 25-word passphrases, shady internet advice, and brokers that opened—and crashed—overnight, Bitcoin desperately needs a trusted one-stop custodian who could make using the coin simple and secure.
With secret, underground Bitcoin vaults on six continents, accompanied by armed guards and ten years of experience, Xapo Bank is the better alternative to the never-ending list of Bitcoin complexities.
"Make a deluge of social assets to blast into the world."
This was a social-first campaign that leaned into the ahem* brilliant structure of "manage your Bitcoin this shitty way" or "Bank your Bitcoin." It positioned Xapo as the antidote no matter what ailed the Bitcoin holder.
I'm so glad you asked.
The AD was to bring the people that feel like the future of finance into a heavily branded studio in Mexico City, and just make them look cool as fuck on their phones doing all sorts of Bitcoin stuff. It's elevated, simple and modular, serving our massive social media plan.
Team
GCD EB Davis III
CD Bryan Ortiz-Dempler
CD Jan Barcikowski
CW Ted Masterson
