Levi's
Sustainability is a touchy subject.
Especially for companies that are producing billions of products every year. And while the innovations in production and leaps of progress of Levi’s has taken to reduce their impact are noteworthy, the real heart of their sustainability efforts lies in the past.
Buy better. Wear longer.
A pair of jeans that’s still in fashion 30 years after its production is sustainable. Longevity = sustainability. And Levi’s has 150 years of staying power. This is a true brand campaign delivered almost entirely on social.
A roster of key opinion leaders, repeating our mantra.
As i learned in the process of creating this campaign, a KOL is a “Key Opinion Leader.” Think of it like an influencer but instead of churning out content for clicks and taps, KOL’s strive to create real change in the world.
Each KOL within our campaign led what i consider to be mini “grassroots campaigns.” The campaigns were comprised of a longform film that featured a deep dive into the world of change each KOL was championing alongside a package of social assets to share on their own channels.
Team
ECD Jake Cooper
CD Bryan Ortiz-Dempler
CD Alex Rose
SAD Mike Schmitt
SAD Matt Reyes
D Tazkia Gratani
