Infosys
Champions evolve.
It’s this spirit that inspired the first ever global ad campaign for tech giant, Infosys. The campaign depicts Rafa’s story of evolution, spanning his entire legendary career featuring five different iterations through the ages. The campaign also features the best women’s player in the world, Iga Swaitek, showcasing her ability to adapt her game within a single match.
Rafa through the ages.
A combination of traditional production techniques, redevelopment of wardrobe from years past, and proprietary AI facial image reconstruction helped create seamless evolutions.
To truly represent the evolution of Rafa Nadal over the course of 20+ years, we sourced hundreds of thousands of images and video, training a deepfake engine to bring his likeness through the ages to a series of body doubles.
Legends of the game
The campaign leveraged two global ambassadors, Rafa Nadal and Iga Swaitek. Their ability to evolve whether throughout the course of a legendary career, or from moment to moment within the match, made them the ideal heroes for this campaign.
Team
ECD Tim McDonnell
CD Bryan Ortiz-Dempler
CD Emlyn Allen
SD Celia Paysan
AAD Carol Benito
CW Ted Masterson
