Coca Cola
Growing belief.
The FIFA Women’s World Cup 2023™ is already the most successful female sporting tournament in history. Coca-Cola, sponsors of the tournament for more than 30 years, wanted to highlight the positive momentum and deserved attention that the female game is witnessing around the world.
Fields as a canvas.
Throughout the tournament, we turned fields in Australia and New Zealand into giant canvases, where negative commentary was reprinted into positive, powerful statements that reflect the monumental progress of the sport.
6 Fields. 1 Global stage.
Throughout the FIFA Women’s World Cup 2023, innovative technology was used to turn fields in the co-host countries of Australia and New Zealand into huge canvasses. Negative commentary around women’s football was air printed onto the fields, and then turned into powerful, positive statements that reflect the monumental progress of the sport.
The fields were printed throughout the tournament in real time and, in the days leading up to the FIFA Women’s World Cup 2023 final in Australia, a film documenting each of the fields launched across Coca-Cola’s social channels.
Team
ECD Tim McDonnell
CD Bryan Ortiz-Dempler
CD Zac Pritchard
CD Mary Cuppone
AD Camila Silva
AD Matthew Kim
