Lucid
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It's a bird. It's a plane. It's...
(01)
An otherwordly craft. And it comes bearing gifts.
The Lucid Gravity is an impossible combination of whoah. Super big. Super fast. Super stylish. All benefits that shouldn't exist in a single vehicle. The only explanation is that it must be from another world.
We took this premise and proved that this thing is in fact, alien in nature. We built a big ass UFO in the meatpacking district and showed it dropping off the otherworldly Lucid Gravity. The happening tied into a press event, yelling from the literal rooftop that the Lucid Gravity has arrived.
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We're not alone
(02)
Influencers all around the country leading up to the landing confirmed as much across 25m+ views.
We orchestrated influencer augmented content across 6 different interests and locales, showing landings happening every day leading up to the event.
@kareem
3.6m views
@twinsofmiami
825k views
@nathanaelbillings
39k Views
@brittneyelena
1m views
@Ashyi
238k views
@tc.travels
19.4m
Team
CCO Ian Grody
ECD Monica Herman
CD Bryan Ortiz-Dempler
ACD Tommy Dudley
ACD Thanh Ly
DD Eric Zhou
