Lucid

It's James Dean running out of gas post shotgun wedding, stealing a spaceship and riding off into the sunrise.

Timothee Chalamet x Lucid

(01)

Launching the most otherwordly vehicle this world has ever seen.

Directed by: James Mangold

But first

(02)

We dropped the extraordinary vehicle from an 80ft UAP into the middle of the Meatpacking District in Lower Manhattan.

The stunt made it clear… The Gravity's otherworldly combination of features and benefits make it just that… from another world.

(03)

It was recovered by a secret government agency, and taken to an undisclosed location for further testing.

The results of which came into the world as leaked files for a conspiracy hungry audience on Reddit. A sneaky, but powerful way to prime the launch of our campaign.

(03)

We launched the film during Week 1 of the NFL in a YouTube exclusive along with just about every other medium known to man.

The results of which came into the world as leaked files for a conspiracy hungry audience on Reddit. A sneaky, but powerful way to prime the launch of our campaign.

(03)

Team

CCO Ian Grody

CD Lexi Rodriguez

CD Bryan Ortiz-Dempler

CD Matt Miller

SAD Tessa Memmott

SCW Nicole Rudden

CW Eli Shapiro

AD Savannah Chappele

Press

Last Words

Press

There's star power. Then there's seeing Timothee Chalamet on a monitor for the first time. Dude just pops. And his involvement was nothing short of a minor contractual, fiscal and spiritual miracle that helped elevate what was already a powerful story about an extraordinary vehicle.