Lucid
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Idea
(01)
We Ride for New York
Stars Jalen Brunson and Josh Hart for a digital and OOH takeover. We took over real estate surrounding Madison Square Garden ahead of the tip off of the 2025 season. The creative launched the brand ambassadorship of both players with Lucid.
Team
CCO Ian Grody
CD Bryan Ortiz-Dempler
CD Lexi Rodriguez
