Levi's

The one where we got to work with NY legend Daniel Arnold

Idea

(01)

Justin Timberlake for Levi's

It isn’t easy to capture one of the biggest celebrities on earth in their natural element. Lucky for us, New York Street photographer Daniel Arnold specializes in just that. And holy shit, we got him for this! Side note: He’s kind of a hero of mine! And I don’t know who said to never meet your heroes. Because I did, and it was bad ass.

Directed by: Jan Barcikowski

(02)

Fresh Leaves Season 03

A fully integrated global campaign launching Justin’s third collaboration with Levi’s. (We did the other two seasons as well but frankly, the third time was absolutely a charm and I like it a little bit better than the others.) I don’t know why i’m explaining myself to you but, here we are.

(03)

Fresh Leaves Season 01

Yeah. I like the 3rd season best. BUT. It took us two other seasons to get there! And the work is still awesome. And it’s still starring Justin Timberlake.

(03)

Team

GCD EB Davis III

CD Bryan Ortiz-Dempler

CD Jan Barcikowski

ACD Hunter Patrick

Last words

Chemistry is everything. Having a photographer that Justin could just chill with brought a different life to the imagery.

Less is more. Fewer lights, smaller sets, smaller crew, fewer monitors and all film. The lightness of the shoot itself comes through in the work.

As much as we want to inject some conceptual logic into what we make, sometimes “famous dude in jeans” is the concept. And that’s quite alright.

Hyundai

Electric Love

Hyundai

Electric Love